Digital Marketing
SEO & Acquisition
Get found on Google and bring the right visitors to your website, through both free and paid search
Phone: +237 672 149 730
Course Description
Many businesses in Cameroon have a website that almost nobody visits. It does not show up when customers search on Google, and when they do pay for ads, they cannot tell which franc actually brought in a sale. A website that cannot be found and results that cannot be measured mean money left on the table.
SEO & Acquisition at Maxwell Training shows you how to bring the right visitors to your site. You will optimise your pages for search, run paid Google Ads campaigns, build backlinks that strengthen your ranking and track your results with Google Analytics 4 and Search Console. You will leave knowing how to attract traffic and prove what it is worth.
Course Outline
Week 1
SEO (On-page/off-page)
Google Search Console, Semrush/Ubersuggest
Optimise your pages with the right keywords, titles, descriptions and loading speed, and learn the off-page signals that make Google trust and rank your website.
Week 2
SEA (Paid advertising)
Google Ads, Google Keyword Planner, Google Analytics 4
Create Google Ads search campaigns, choose keywords and budgets, and write ads that appear at the top of the results when customers search for what you sell.
Week 3
Backlinking
Ahrefs Backlink Checker, Ubersuggest, Google Business Profile
Earn links from trusted websites, directories and partners, and learn which links boost your ranking and which ones can hurt it.
Week 4
Measurement Tools
Google Analytics 4, Google Search Console, Looker Studio
Track where your visitors come from, what they do on your site and which keywords and campaigns bring in real customers, then use that data to improve.
Message Us