Digital Marketing
Performance & Analytics
Measure what matters and use your data to make every campaign better than the last
Phone: +237 672 149 730
Course Description
Many businesses in Cameroon run campaigns, boost posts and send emails without ever checking what actually worked. They judge success by likes or gut feeling, keep paying for what does not perform and never discover what does. Without measurement, every marketing decision is a guess.
Performance & Analytics at Maxwell Training teaches you to replace guesswork with evidence. You will set the right KPIs, build clear reports and dashboards, analyse your data, run A/B tests and use what you learn to keep improving. You will leave able to prove the value of your marketing and make smarter decisions with every campaign.
Course Outline
Week 1
KPIs
Google Analytics 4, Meta Business Suite, Excel/Google Sheets
Choose the few numbers that really show whether your marketing works, such as reach, leads, conversion rate and cost per customer, and set clear targets for each one.
Week 2
Reporting Tools
Google Looker Studio, Google Analytics 4, Excel/Google Sheets
Build simple dashboards that bring your data together in one place, so you and your team can see performance at a glance without digging through every platform.
Week 3
Data Analysis
Excel/Google Sheets (pivot tables, charts), Google Analytics 4
Clean, sort and chart your marketing data to spot trends, compare campaigns and understand what drives results and what wastes your budget.
Week 4
A/B testing
Meta Ads Manager, Mailchimp/Brevo, Excel/Google Sheets
Test two versions of an ad, email or landing page against each other, read the results correctly and keep the version that performs better.
Week 5
Iteration
Google Looker Studio, Excel/Google Sheets, Notion
Turn your findings into action: adjust your campaigns, set new targets and build a regular review routine so your marketing improves month after month.
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